‘Why marketing matters’

Marketing certainly matters in the voluntary and charity sector, but many organisations aren’t equipped with the right skills to make it happen. We were chosen recently by The Marketing Trust – an independent charitable trust, supported by the Chartered Institute of Marketing – to deliver a series of marketing training sessions for charities over the next few months, in conjunction with Media Trust. Organisations entered a competition to win a place on one of our ‘why marketing matters’ courses and we ran the first full day workshop at the BBC at the end of November. The feedback we’ve received so far has been great and we’re looking forward to continuing the programme of events, which runs until April 2013. We’d love to hear from you if you have any training needs which we may be able to help with.